Sub-accounts choose the base plan. Usage chooses the final bill.
HighLevel currently lists Starter at $97 per month, Unlimited at $297, and Agency Pro at $497. Annual prices are $970, $2,970, and $4,970—ten months of the monthly rate.
All three plans advertise unlimited contacts and unlimited users. The first practical divider is client capacity: Starter includes three sub-accounts; Unlimited and Agency Pro include unlimited sub-accounts. The next divider is what the agency needs to resell or automate for clients.
Write the estimate as platform fee + usage wallet + enabled add-ons. A $97 subscription with active calling, texting, email, or AI is not a $97 operating cost.
The price jump should follow a real business boundary.
Unlimited adds unlimited sub-accounts, basic API access, and phone and email rebilling without markup. Agency Pro adds the controls for a more productized resale model, including automated sub-account creation, markup on selected rebilled usage, user or agent reporting, and advanced API access.
The words “Unlimited” and “Pro” describe platform access. They do not erase every third-party, telecom, AI, or optional-service charge.
Four meters sit beside the platform subscription.
- Phone and messaging: numbers, calls, SMS, and MMS are paid through the agency wallet at the applicable usage rates.
- Email: HighLevel's June 2026 billing guide lists LC Email at $0.675 per 1,000 emails across plans.
- AI: Pay-Per-Use has no AI subscription; Growth is $50 per enabled location each month; Unlimited is $97 per enabled location, with stated boundaries and fair-use rules.
- Optional services: dedicated IPs, listings, premium prospecting, WhatsApp, WordPress hosting, the branded client app, and other add-ons can create separate fixed or usage charges.
Base plan + expected wallet activity + (enabled locations × add-on price) + optional services = the budget worth approving.
Rebilling changes who ultimately bears some costs; it does not make the costs disappear. The agency still needs a wallet policy, a client-facing price, and a process for failed payments, usage spikes, and refunds.
Use the cheapest tier that supports the current operating model.
- You operate one business or at most three sub-accounts.
- You do not need a client resale system.
- You are still proving that the workflows save time or create qualified opportunities.
- A fourth real client account is ready to launch.
- Client count is growing faster than the $200 price difference.
- Basic API access or at-cost rebilling is operationally useful now.
- You have a defined subscription package and price.
- Automated account creation removes repeated setup work.
- Markup and reporting matter to the unit economics.
- The resale offer has no paying customer.
- “We might use it” is the reason for most features.
- No one owns support, onboarding, and usage disputes.
Test one complete revenue path before the trial renews.
- 01
Choose one sub-account. Import only the contacts and workflow needed for a controlled test.
- 02
Complete the path. Capture a lead, trigger follow-up, book or record the outcome, and check the reporting trail.
- 03
Record every meter. Review wallet activity, email, phone, AI, and any enabled add-on—not only the subscription card.
- 04
Set the renewal decision early. HighLevel says billing begins automatically at the end of the free trial unless it is canceled.
Starter is the disciplined default for one operation. Unlimited is a client-capacity upgrade. Agency Pro belongs to a proven resale model. In every case, approve the total operating estimate—not just the headline plan.
What we checked
Prices and program details change. These official pages were checked on August 20, 2026; verify the checkout price before buying.